Insights

Double Trouble: The Problem with Duplicating Content

Double Trouble: The Problem with Duplicating Content

Back in the good old days, cartographers (map makers) used to leave little inaccuracies in their maps as a sort of ‘watermark’ so if they ever saw another map that used the same little mistake, they would know that they had been plagiarised and would have a reasonable...

Double Trouble: The Problem with Duplicating Content

Back in the good old days, cartographers (map makers) used to leave little inaccuracies in their maps as a sort of ‘watermark’ so if they ever saw another map that used the same little mistake, they would know that they had been plagiarised and would have a reasonable case against the other person. Nowadays, it’s really no different. We all want to keep our original content original, but with websites set up to purposely steal content and a general abundance of web content, that’s not as easy...

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5 Upcoming Marketing Trends for 2020

5 Upcoming Marketing Trends for 2020

 Just when you feel like you’re catching up, you can get behind all over again. With marketing, that’s no different. Every year there’s a new ‘must-have’ feature that marketers and businesses alike have to make use of if they want to stay in league with their...

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Lifting the Curtain on Social Media Algorithms

Lifting the Curtain on Social Media Algorithms

Why should I care about algorithms or social media at all? Social media algorithms are the definition of ‘blink and you’ll miss it’. They change at a rate so rapid it’s hard to keep up with. So how can you make the most of your social media marketing, play the...

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Writing SEO for the Non-Tech Savvy

Writing SEO for the Non-Tech Savvy

What’s your SEO strategy? Where do you even begin? In this blog, we’re going to help you understand how to optimise your web content, copy and strategy to make better use of the elusive Google algorithm and raise your digital profile.   Key Words and How to Use...

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Cancel Culture: Too late to apologise?

Cancel Culture: Too late to apologise?

In a world where media seems to rule us all, influencers and social stars are the kings and queens. With sites and platforms like YouTube, Instagram and Twitter reigning supreme with web traffic, making content for a large audience has never been as popular and,...

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The new age of corporate video

The new age of corporate video

Corporate videos are the perfect way to condense all the important information about your business into a visual product, helping viewers to fully understand your core message, goals and beliefs. However, it’s not easy to create a video that’ll keep your audience from...

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Happy Birthday GDPR

Happy Birthday GDPR

How is our new data protection policy performing one year on?   One year ago (give or take a few days), GDPR came into effect. After months of uncertainty, scaremongering, privacy policy updates, opting in and unsubscribing, May 25th, 2018 came and went just as...

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Article 13: The end of the meme?

Article 13: The end of the meme?

This month marked a historical moment for the internet. On March 26th the EU Parliament passed various copyright laws including the controversial Article 13 legislation surrounding online content. The new legislation comes after years of debate and continues to prove...

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Print marketing

Print marketing

In our digital culture, print is full of opportunities Just over a week ago, BuzzFeed – a giant of digital publishing - did something very unexpected (don’t worry, the listicle isn’t going anywhere). In the hustle and bustle of the morning commute, New Yorkers were...

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Using email the smart way

Using email the smart way

When it comes to digital marketing, email is still the top of the food chain. According to Campaign Monitor’s 2018 report, 59% of respondents said email continues to generate the most ROI for their business – more than any other digital channel. Sending regular emails...

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FOMO Marketing

FOMO Marketing

FOMO/ˈfəʊməʊ/ noun INFORMAL anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on social media.   Whether we’re talking about your mum playing Bejewelled Blitz at the dinner table or your new-found...

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– Peter Helling, The Paperchain Partnership

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